This website uses cookies to improve your browsing experience. By continuing to use this site, you consent to the use of cookies on your device as described in our Cookie Policy.

Esplanade Suites, a Sundance Vacations Resort managed by Beachtree Properties (BTP), is committed to respecting your privacy and securely maintaining your personal information. The information BTP collects from you and how we use it is summarized as follows:

The Information BTP Collects
BTP may collect information (including name, address, telephone number, email address, device location, transaction information, credit card or other payment information, and date of birth) when you:

  • Book a reservation online through one of our websites or via telephone with a BTP employee
  • Sign up for email updates
  • Participate in a contest or sweepstakes
  • Participate in a survey following a stay at one of BTP’s managed hotels
  • Participate in a marketing survey, promotion or event
  • Otherwise provide us with information

BTP maintains the information that you provide, along with a record of your transactions, in a secure database. BTP may supplement the information you provide with data that is publicly available and data received from other reputable sources.

How BTP Uses the Information it Collects
BTP’s mission is to anticipate, accommodate, and personalize our guests’ travel experiences throughout our collection of diverse properties. To achieve this goal, BTP collects information to:

  • Process, confirm, and fulfill your reservations
  • Process your payments
  • Provide services you request
  • Contact you about the status of a payment or reservation
  • Send you promotional offers we believe will be of interest to you
  • Send you email updates
  • Recognize you when you return to our website
  • Optimize the functionality of our website to make it easier to use
  • Customize our communications to you and our other clients
  • Improve our customer service

Information BTP Shares with Third Parties & Your Privacy Rights
BTP contracts with other companies to provide certain services, including maintenance, check-in/concierge services, name and address verification, email distribution, market research, and payment processing. BTP provides such companies with the minimum information they need to deliver their services and requires them to ensure that your privacy and information are respected and protected. Specifically, such companies are contractually prohibited from using any information they receive from BTP for their own purposes or from sharing such information with anyone other than BTP.
BTP may also be required to disclose specific information upon governmental request, in response to a court order, or when required by law to do so. BTP may also share information with companies assisting in fraud protection or investigation; however, BTP does not provide any information to these agencies or companies for marketing or commercial purposes.

How BTP Uses Email
When you provide your email address, BTP will email you as needed to process your bookings and/or payments, respond to a request, or provide customer service. BTP may also send promotional emails about special offers, promotions, services, or events we believe may be of interest to you. BTP’s goal is to send promotional emails only to those who wish to receive them. For this reason, you can opt-out from receiving promotional emails by clicking on the "unsubscribe" link provided at the bottom of every such email. Because email campaigns are planned in advance, it may take several days for your request to take effect. If, due to human error, you continue to receive unwanted email communications, please contact us and we will make every effort to correct the situation. Also note that if you choose to opt-out of receiving promotional emails, BTP will continue to send you emails concerning specific bookings and/or payments and may send email responses to communications received from you. If you decide later that you would like to again receive promotional emails from us, you can also re-subscribe to BTP’s email distributions.

Receiving Communications from BTP
If BTP needs, or is required, to contact you concerning your reservation, we may also do so by telephone, and/or mail.

Cookies are small data files stored on your computer by your web browser. Cookies enable you to book reservations on BTP’s website. They also allow BTP to enhance and personalize your online experience. If you set your browser to refuse cookies, please call us to book a reservation or make a payment.

Updating and/or Reviewing Your Information
To update your personal information on file with Esplanade Suites, (including name, address, telephone number, and email address), please contact us at 800.522.7850. Limited information regarding prior bookings and payments may also be available to you. To safeguard your privacy, we will need to validate your identity before you update or review your information.

It is BTP’s intent to protect against loss, misuse, or alteration of information that we have collected from you or received from other reputable sources. BTP uses various current technologies and processes to protect our client’s data and limits the information provided to outside companies with whom we contract to only what they need to provide their services. It is BTP’s practice to encrypt sensitive data we receive or transmit. When you book a reservation or make a payment, your transactional information is transmitted in a safe, encrypted format.

Policy Changes
On occasion, BTP may use customer information for unanticipated uses not previously disclosed in this Privacy Policy. If BTP’s Privacy Policy and/or information practices change, we will update this Privacy Policy on our website. For this reason, BTP encourages our clients to review our Privacy Policy periodically.

Quality Assurance for Customer Service Purposes
To make sure we continue to offer the best service possible, your communication with Esplanade Suites’ employees may be monitored for quality assurance.

Questions or Comments
For questions, comments, or assistance concerning BTP’s Privacy Policy, please contact us at 800.522.7850 or

Privacy Statement

Effective Date: December 2017

This privacy statement applies to, owned and operated by Esplanade Suites: A Sundance Vacations Resort. This privacy statement describes how we collect and use the personal information you provide on our website: It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. We might amend this privacy statement from time to time, so visit this page regularly to stay up to date.

The type of personal information we collect.

The types of personal information that we collect include:

  • Your first name, last name, email address, phone number, and home address;
  • Credit card details (type of card, credit card number, name on card, expiration date, and security code);
  • Guest stay information, including date of arrival and departure, special requests made, observations about your service preferences (including room preferences, facilities or any other services used);
  • Information you provide regarding your marketing preferences or in the course of participating in surveys, contests or promotional offers;

When you visit our website, even if you do not make a reservation, we may collect certain information, such as your IP address, which browser you’re using, and information about your computer’s operating system, application version, language settings and pages that have been shown to you. If you are using a mobile device, we may also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details. When you make a reservation, our system registers through which means and from which websites you have made your reservation. If this data can identify you as a natural person, this data is considered personal information which is subject to this privacy statement.

You can always choose what personal information (if any) you want to provide to us. If you decide not to provide certain details, however, some of your transactions with us may be impacted.

Why do we collect, use and share your personal information?

  • Reservations: We use your personal information to complete and manage your online reservation.
  • Customer Service: We use your personal information to provide customer service.
  • Guest Reviews: We may use your contact information to invite you by email to write a guest review after your stay. This can help other travelers to select the accommodations that fit them best.
  • Marketing Activities: We also use your information for marketing activities, as permitted by law.
  • Other communications: There may be other times when we get in touch by email, mail, phone or by texting you, depending on the contact information you share with us. There could be a number of reasons for this:
    • We may need to respond to and handle requests you have made.
    • If you have not finalized a reservation online, we may email you a reminder to continue with your reservation. We believe that this additional service is useful to you because it allows you to carry on with a reservation without having to search for the accommodations again or fill in all the reservation details from scratch.
    • When you use our services, we may send you a questionnaire or invite you to provide a review of your experience with our website.
  • Legal Purposes: In certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance.
  • Fraud Detection and Prevention: We may use your personal information for the detection and prevention of fraud and other illegal or unwanted activities.
  • Improving Our Services: Finally, we use your personal information for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our online travel services.

To process your information as described above, we rely on the following legal basis:

  • Performance of a Contract: The use of your information may be necessary to perform the contract that you have with us. For example, if you use our services to make an online reservation, we'll use your information to carry out our obligation to complete and manage that reservation under the contract that we have with you.
  • Legitimate Interests: We may use your information for our legitimate interests, such as providing you with the best appropriate content for the website, emails and newsletters, to improve and promote our products and services and the content on our website, and for administrative, fraud detection and legal purposes.
  • Consent: We may rely on your consent to use your personal information for certain direct marketing purposes. You can withdraw your consent anytime by contacting us at any of the addresses at the end of this Privacy Statement.

Retention of Personal Information

We will retain your personal information for as long as we deem it necessary to provide services to you, comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this privacy statement.

What security procedures are put in place to safeguard your personal data?

In accordance with applicable data protection laws, we observe reasonable procedures to prevent unauthorized access to, and the misuse of, personal data. We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.

How can you control your personal information?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at the email address stated below. Include "Request personal information" in the subject line of your email to speed things up.
You can also contact us if you believe that the personal information we have for you is incorrect, if you believe that we are no longer entitled to use your personal data, or if you have any other questions about how your personal information is used or about this Privacy Statement. Email or write to us using the contact details below. We will handle your request in accordance with the applicable data protection law.

Who is responsible for the processing of your personal data?

Esplanade Suites: A Sundance Vacations Resort, 230 East Taylor Ave, Wildwood, NJ 08260, United States of America. If you have any suggestions or comments about this privacy statement, send an email to